Which of the following actions is a moving step for Target for force field analysis?

59. In Lewin's approach to changing behavior, the ____ step of the change process usually involves stabilizing the organization's behavior at a new state of equilibrium.

a.	freezing
b.	unfreezing
c.	moving
d.	refreezing

 

ANS:  D          

   60.   According to the Change competency: Target, Target has been performing financially

very well despite the recent recession. Why is this so?

a.	Target has hired new employees.
b.	Target offers exciting products that are unique to customers.
c.	Target’s marketing department provides detailed information about which products are moving and where.
d.	both Target offers exciting products that are unique to customers and Target’s marketing department provides detailed information about which products are moving and where.

 ANS:  D         

   61.   According to the Change competency: Target, which of the following actions illustrates the moving step for Target for force field analysis?

a.	a fashion show where acrobats “walked” down the side of a building
b.	the head of the marketing department holds back a huge percent of marketing dollars each year to be spent on new, bold, and creative advertising ideas
c.	Target operates six showrooms that provide products and services for office environments
d.	both the head of the marketing department holds back a huge percent of marketing dollars each year to be spent on new, bold, and creative advertising ideas and Target operates six showrooms that provide products and services for office environments

 

ANS:  C