20. An e-mail message from a manager to an employee
that reads "please stop by my office at your convenience" is likely
to be perceived differently than a message that reads "report to my office
immediately." This is based on the external factor of:
|
a.
|
repetition
|
|
b.
|
contrast
|
|
c.
|
intensity
|
|
d.
|
size
|
ANS: C
21. An
example of an external factor that influences perceptual selection is:
|
a.
|
learning
|
|
b.
|
motivation
|
|
c.
|
repetition
|
|
d.
|
none of these are external factors
|
ANS: C
22. Which
of the following principles influencing perceptual selection is being used in
an attempt to catch the attention of viewers when a television commercial is
presented in a higher volume (i.e., louder) than the volume of the ongoing
program?
|
a.
|
intensity
|
|
b.
|
learning
|
|
c.
|
repetition
|
|
d.
|
continuity
|
ANS: A
23. Which
of the following is not an internal factor that influences perceptual
selection?
|
a.
|
motivation
|
|
b.
|
familiarity
|
|
c.
|
personality
|
|
d.
|
learning
|
An example of an external factor that influences perceptual selection
![An example of an external factor that influences perceptual selection]()
Reviewed by Hosne
on
8:59 AM
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