Electronic brainstorming involves the use of collaborative software technology to anonymously enter and automatically disseminate ideas in real time to all team members, each of whom may be stimulated to generate other ideas. In this approach, each team member has a computer terminal that is connected to all other members’ terminals. The software allows individuals to anonymously enter their ideas as they think of them. Every time an individual enters an idea, a random set of the team’s ideas is presented on each person’s screen. The individual can continue to see new random sets of ideas by pressing the appropriate key.
4 rules for using a brainstorming session.
Traditional brainstorming is a process whereby individuals state as many ideas as possible during a 20- to 60-minute period. It is usually done with 5 to 12 people. Rules for a brainstorming session include
(1) the wilder the ideas the better,
(2) don’t be critical of any ideas,
(3) hitchhike on or combine previously stated ideas, and
(4) quantity is wanted.
What is Electronic brainstorming?
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