Why Xiaomi does not sell its smartphones in France and the US?

Xiaomi's business model would prevent yet to enter the United States. In recent years, Xiaomi has managed to make a name and a place in the arena of smartphones. In 2014, the latter had even positioned as the third largest seller of mobile phones in the world.

But for now, the Chinese manufacturer officially sells (it is always possible to import) its mobile in China and some emerging countries, mainly in Asia.

In the US and Western markets such as France, there still testing the waters with accessories products like mobile chargers, headsets or Mid Band (one of wearable that sell best), but not smartphones .

One might say that the manufacturer has especially fear of patent issues. But at the level of the company, we have always reiterated that the choice of countries in which it enters is based on compatibility with its business model and not to avoid trials (eg Xiaomi has already been accused of theft by Apple).

The low-cost less interested when entitled to subsidies

During a recent interview with the website Re / Code Huggo Barra, international vice president of Xiaomi, said the United States (as in France), consumers are less sensitive to price because they generally buy subsidized mobile which can cost (short-term) the same, or less, than a mobile Xiaomi naked.

Xiaomi is known, as of OnePlus for its "flagship killer" high-end well-made, with interesting features but the prices are relatively lower. They are sold on the internet by the builder, sometimes during flash sales. These smartphones are very attractive in emerging markets where consumers often buy mobile bare and subscribe to prepaid offers, but are slightly less in Western countries.

However, Xiaomi is interested anyway in these countries, but sees long term. Otherwise, it will not tâterait the field with his accessories.

But before entering the US, Western country that seems to be the priority of the start-up, it must first get used to better know and especially setting up a customer service worthy of the name, something for which it does not intend to shake, although the machine already appears in working order.